Television's confrontational reporting practices have made media training necessary for administrators and public officials. With practice, participants can learn to control unnecessary anxiety and appear more credible in media interview situations. Personnel and public relations coordinators can develop in-house media experiences, or choose among external vendors of media training.
Get full access to this article
View all access options for this article.
References
1.
GavinWilliam, “Survival Handbook: Talking Back to the Media.” Human Events, June 7, 1986.
2.
GoldsteinSacker. Changing Supervisory Behavior. New York: Pergamann, 1974.
3.
HannafordPeter. Talking Back to the Media. New York: Facts on File Publications, 1986.
4.
HartR., et. al. “Attitude Toward Communication and the Assessment of Rhetorical Sensitivity.” Communication Monographs47 (1 March 1980): 1–22.
5.
HiltonJackHow to Stay Cool in the Hotseat. Produced by CBS/Fox Videotapes. 90 min.
6.
HiltonJack, and Mary Knoblauch. On Television! A Survival Guide for Media Interviews. 1986.
7.
HunterBill. “TV Training: A Plus for Executives.” Industry Week, March 8, 1982, 74.
8.
KrautA. “Behavior Modeling Symposium: Developing Managerial Skills via Modeling Techniques: Some Positive Findings.” Personnel Psychology (1976): 29, 325–328.
9.
RafeS.PfisterWalterJr. “Staring Down the Camer,” Video Systems, October 1983.
10.
SchmertzHerbert. Goodbye to the Low Profile. Little, Brown & Company.
11.
TerryE., and Bradley Hitchings. “Learning to Shine in the Limelight.” Business Week, July 7, 1986, 88–89.
12.
VerderberR.The Challenge of Effective Speaking. New York: Wadsworth, 1976.
13.
Wasel-WaltersL. “Preparing for an Interview.” Public Relations Quarterly.
