LuthansFred, Organizational Behavior (New York: McGraw-Hill Book Company, 1973), pp. 521–523. Also see: Fred Luthans and Donald D. White, Jr., “Behavior Modification: Application to Manpower Management,” Personnel Administration, (July-August), 1971, pp. 41–47 and Fred Luthans and Bobert Ottemann, “Organizational Behavior Modification (OB Mod): A New Dimension for the Management of Human Resources,” Lincoln, Nebraska, unpublished paper, 1972.
2.
Besides the references in the first footnote, there have been only a few attempts to relate modern learning theory to the practice of management. See: NordW., “Beyond the Teaching Machine: The Neglected Area of Operant Conditioning in the Theory and Practice of Management,”Organizational Behavior and Human Performance, Vol. 4 (1969), pp. 375–401; Everett E. Adam, Jr. and William E. Scott, Jr., “The Application of Behavioral Conditioning Procedures to the Problems of Quality Control,” Academy of Management Journal (June 1971), pp. 175–193; John R. Murphy, “Is It Skinner or Nothing?” Training and Development Journal (February 1972), pp. 2–8; and Stephen F. Jablonsky and David L. DeVries, “Operant Conditioning Principles Extrapolated to the Theory of Management,” Organizational Behavior and Human Performance (April, 1972), pp. 340–358.
3.
For an up to date, comprehensive summary of this literature see: Leonard Krasner, “Behavior Therapy,”Annual Review of Psychology, Vol. 22 (1972), pp. 483–532.
4.
BaerDonald M., “Let's Take Another Look at Punishment,”Psychology Today (October 1971), p. 33. Also see: Donald M. Baer, “A Case for the Selective Reinforcement of Punishment,” in NeuringerCharlesMichaelJack L., (eds.), Behavior Modification in Clinical Psychology. (New York: Appleton-Century-Crofts, 1970), pp. 243–249.
5.
MuenzingerKarl F., “Motivation in Learning,” in Knight Dunlap and Robert Yerkes (eds.) The Journal of Comparative Psychology (April 1934), p. 276.
6.
CampbellByron A. and MastersonFred A., “Psychophysics of Punishment,” in CampbellByron A. and ChurchRussell M., (eds.), Punishment and Aversive Behavior (New York: Appleton-Century-Crofts), 1969, p. 3.
