Strategic Marketing of Training Initiatives in Underdeveloped Countries: The Case of Swaziland

Abstract

At the dawn of the 21st Century, there is growing interest in the sharing of policy and management “success” stories and innovative training methodologies. This is an important part of addressing public policy problems. Global training is gaining increased application especially in underdeveloped nations. This article offers eight strategies for increased participant acceptance of training when provided in other cultural settings.