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Segmenting the International Travel Market by Activity. Seaushing Hsieh,Joseph T. O'Leary,and Alastair M. Morrison. Tourism Management,vol. 13,no. 2,June 1992,pp. 209-23. Butterworth-Heinemann,80 Montvale Avenue,Stoneham,MA 02180. £55 annual subscription for TTRA members;£138 annual subscription nonmembers