Allocating an Advertising Budget to International Travel Markets. Josef A. Mazanec. Annals of Tourism Research,vol. 13,no. 4,1986,pp.609-634. Pergamon Journals,Inc.,Fairview Park,Elmsford,New York 10523. $75 annual subscription
Restricted accessOtherFirst published online April, 1987
Allocating an Advertising Budget to International Travel Markets. Josef A. Mazanec. Annals of Tourism Research,vol. 13,no. 4,1986,pp.609-634. Pergamon Journals,Inc.,Fairview Park,Elmsford,New York 10523. $75 annual subscription