It is argued in this letter that tourism studies, as an autonomous field of academic study, can better position itself in the COVID-19 era as a “pandiscipline” which synthesizes concepts and theories from other disciplines to better describe and explain tourism-related phenomena. Universal core tourism structures and processes, in turn, are captured in “tourisation theory,” which describes the increasing embeddedness of tourism in places as manifested in six tentative propositions and associated impulse, amplification, ubiquity, ascendancy, concentration, and endorsement effects.
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