Abstract
Get full access to this article
View all access options for this article.
References
1.
Kotler
P.
Marketing management: analysis, planning, and control. Englewood Cliffs, NJ : Prentice-Hall , 1984 .
2.
Trinkaus
J.
Name recognition: an informal look. Perceptual and Motor Skills , 1988 , 67 , 646 .