Abstract
An investigation of the effects on verbal evaluation and perceptual behavior of compound conditioned stimuli was performed on 44 second and third grade Ss. The conditioning apparatus was a roulette wheel with 18 positions on it. Each S won 10 pennies on each of 6 conditioning sessions. In each session the wheel contained either 2 geometrical forms or 2 color patches. Ss were conditioned for 3 sessions on form or color and then switched for 3 sessions to form or color. They were rewarded for 1 form and 1 color. To determine if reward value had been conditioned to the stimuli, two dependent measures were employed. After the conditioning sessions, an adjective checklist and eye movements were administered to measure conditioned reward value. The results did not support the experimental hypotheses. Form was rated significantly higher than color. Since parts of the study failed to yield significant results where such had previously been reported, reasons for the discrepant findings were discussed.
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