Background: Goal scoring is critical in soccer, but limited research exists on one touch finishing in open play situations. This study addresses this gap by analyzing one touch finishing in the Copa America 2021. Purpose: To evaluate the effectiveness of one touch finishing and identify the conditions under which they are most successful in competitive soccer matches. Research Design: Observational study using video analysis of Copa America 2021 matches. Study Sample: 544 goal scoring attempts from 28 matches in the Copa America 2021 tournament. Data Collection: Video footage was coded using Hudl Sportscode software to capture relevant game indicators related to final attempts. Data Analysis: Chi-square tests examined associations between touches and various match factors. Binary logistic regression analyzed the impact of touches on goal scoring success. Results: One touch finishing significantly enhanced goal scoring chances compared to multiple touch attempts, especially when executed from within the penalty area and as part of elaborate attacks. Assists from crosses and cutbacks facilitated successful one touch finishing. Binary logistic regression confirmed one touch finishing was three times more likely to result in goals. Conclusion: One touch finishing is highly effective for goal scoring in competitive soccer. Coaches should emphasize quick, decisive actions in high-pressure zones and develop targeted training programs to enhance one touch finishing efficiency.
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