The visual method of presentation in word matching studies of phonetic symbolism is judged inadequate because it is based on the tenuous assumption that the sound of a foreign word can be approximated from its spelling and because it permits matchings on the basis of factors other than the sound properties of the words. For these reasons, auditory presentation appears preferable. It is also suggested that foreign items should be repeated by the subject in order for articulatory components of the symbolism to be operative.
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