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Book Review: Segmentation and Positioning for Strategic Marketing Decisions

Journal of Marketing Research

Impact Factor: 5.0 / 5-Year Impact Factor: 8.1

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Book review

First published online February, 1998

Book Review: Segmentation and Positioning for Strategic Marketing Decisions

Volume 35, Issue 1

https://doi.org/10.1177/002224379803500112

Abstract

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References

1.

Myers

James H.

, and Tauber

Edward

(1977), Market Structure Analysis. Chicago: American Marketing Association.

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