Abstract

Get full access to this article
View all access options for this article.
References
1.
Alreck
Pamela L.
, and
Settle
Robert B.
(1995 ), The Survey Research Handbook , 2d ed. Homewood, IL : Richard D. Irwin.
2.
Churchill
Gilbert A.
Jr.
(1995 ), Marketing Research: Methodological Foundations , 6th ed. Fort Worth, TX : The Dryden Press.
3.
Dillman
Don A.
(1978 ), Mail and Telephone Surveys: The Total Design Method. Somerset, NJ : John Wiley & Sons.
4.
Henry
Gary T.
(1990 ), Practical Sampling. Thousand Oaks, CA : Sage Publications, Inc.
5.
Zikmund
William G.
(1994 ), Exploring Marketing Research , 5th ed. Fort Worth, TX : The Dryden Press.
