Book Review: Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook

Atkinson Paul (1988), Understanding Ethnographic Texts. Newbury Park, CA: Sage Publications.

Belk Russell W. , Wallendorf Melanie , and Sherry John F. Jr. (1989), “The Sacred and Profane in Consumer Behavior: Theodicy on the Odyssey,” Journal of Consumer Research, 16, 1–38.

Denzin Norman K. (1994), “The Art and Politics of Interpretation,” in Handbook of Qualitative Research, Denzin Norman K. , and Lincoln Yvonna S. , eds. Thousand Oaks, CA: Sage Publications, 500–515.

Douglas Mary , and Isherwood Baron (1979), The World of Goods. New York: Basic Books.

Mick David Glen , and DeMoss Michelle (1990), “Self-Gifts: Phenomenological Insights from Four Contexts,” Journal of Consumer Research, 17, 322–32.

Otnes Cele , and McGrath Mary Ann (1994), “Ritual Socialization and the Children's Birthday Party: The Early Emergence of Gender Differences,” Journal of Ritual Studies, 8, 73–93.

Otnes Cele , and Scott Linda M. (forthcoming), “Something Old, Something New: Exploring the Interaction Between Advertising and Ritual,” Journal of Advertising.

Reilly Michael D. , and Wallendorf Melanie (1987), “A Comparison of Group Differences in Food Consumption Using Household Refuse,” Journal of Consumer Research, 14, 289–94.

Sherry John F. Jr. (1987), “Advertising as a Cultural System,” in Marketing and Semiotics: New Directions in the Study of Signs for Sale, Umiker-Sebeok J. , ed. Berlin: Mouton de Gruyter, 285–306.

Ward Scott (1974), “Consumer Socialization,” Journal of Consumer Research, 1, 1–16.