Filter Results

Select search scope: search across all journals or within the current journal

Search this journal

Enter search terms…

Advanced search

Browse

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

All content on this site: Copyright © 2026 Sage Publications. All rights reserved. This website is technically supported and operated by China National Publications Import and Export (Group) Co., Ltd. 京ICP备09090397号-11

Book Review: Answering Questions: Methodology for Determining Cognitive and Communicative Processes in Survey Research

Journal of Marketing Research

Impact Factor: 6.3 / 5-Year Impact Factor: 8.5

Journal Homepage Submission guidelines

Restricted access

Book review

First published online May, 1996

Book Review: Answering Questions: Methodology for Determining Cognitive and Communicative Processes in Survey Research

Volume 33, Issue 2

https://doi.org/10.1177/002224379603300212

Abstract

Get full access to this article

View all access options for this article.

Browse journal

Current issue OnlineFirst All issues

Similar articles

Retricted access

Challenges and pitfalls for direct mail across borders: The European example

Retricted access

Article Commentary: Organizing for interactivity

Retricted access

An Internet Culture?: Implications for Marketing

Retricted access

From Ghetto Marketing to Social Marketing: Bringing Social Relevance to Mainstream Marketing