Integrative Research in Marketing and Operations Management

Apte U. , Karmarkar U. S. , and Pitbladdo R. (1994), “Quality Management in Services: Analysis and Applications,” working paper, Anderson Graduate School of Management, University of California, Los Angeles. To appear in Field Studies in Quality Management, U. S. Karmarkar and P. Lederer, eds. Boston: Kluwer Academic Publishers.

Bitran G. , and Mondschein S. (1995), “Mailing Decisions in the Catalog Sales Industry,” Management Science, forthcoming.

Brandeau M. L. , and Chiu S. S. (1989), “An Overview of Representative Problems in Location Research,” Management Science, 35, 645–74.

Chase R. B. (1978), “Where Does the Customer Fit in a Service Operation?” Harvard Business Review, (November/December), 138

Clark K. B. , and Fujimoto T. (1991), Product Development Performance: Strategy, Organization, and Management in the World Auto Industry. Boston: Harvard Business School Press.

Cohen Morris A. , Eliashberg J. , and Ho T. H. (1996), “New Product Development: The Performance and Time-to-Market Tradeoff,” Management Science, forthcoming.

Cohen Morris A. , and Lee Hau L. (1988), “Strategic Analysis of Integrated Production-Distribution Systems: Models and Methods,” Operations Research, 36(2), 216–28.

Dasu S. , and Eastman C. (1995), Management of Design: Engineering and Management Perspectives. Boston: Kluwer Academic Publishers.

Dobson G. , and Kalish S. (1988), “Positioning and Pricing a Product Line,” Marketing Science, 1(2), 107–25.

Dobson G. , and Karmarkar U. S. (1987), “Competitive Location on a Network,” Operations Research, 35, 565–74.

Eliashberg J. , and Steinberg R. (1987), “Marketing-Production Decisions in an Industrial Channel of Distribution,” Management Science, 33(8), 981–1000.

Eliashberg J. , and Steinberg R. (1993), “Marketing-Production Joint Decision-Making,” in Handbooks in OR & MS, Vol. 3, Eliashberg J. , and Lilien G. L. , eds. New York: Elsevier Science Publishers, Chapter 18.

Erlenkotter D. (1977), “Facility Location with Price-Sensitive Demands: Private, Public, and Quasi-public,” Management Science, 24(4), 378–86.

Fuchs V. (1968), The Service Economy. New York: Columbia University Press.

Garvin David A. (1988), Managing Quality. New York: The Free Press.

Ghosh A. V. , and Harche F. (1993), “Location-Allocation Models in the Private Sector: Progress, Problems, and Prospects,” Location Science, 1, 88–106.

Griffin Abbie (1992), “Evaluating QFD's Use in US Firms As a Process for Developing Products,” Journal of Product Innovation Management, 9(3), 169–264.

Hakimi S. L. (1983), “On Locating New Facilities in a Competitive Environment,” European Journal of Operational Research, 12, 29–35.

Hauser J. R. , and Clausing D. (1988), “The House of Quality,” Harvard Business Review, 66(May/June), 63–73.

Hendricks K. B. , and Singhal V. (1993), “Delays in New Product Introduction and the Market Value of the Firm: The Consequences of Being Late to the Market,” working paper, School of Management, Georgia Institute of Technology.

Ho T. , Karmarkar U. S. , and Rhim H. (1995), “Competitive Location, Production and Market Selection,” working paper, Anderson Graduate School of Management, University of California, Los Angeles.

Huff D. L. (1966), “A Programmed Solution for Approximating an Optimal Retail Location,” Land Economist, 42, 293.

Huson Mark , Nanda D. J. (1996), “The Impact of Just-In-Time Manufacturing on Firm Performance in the US,” Journal of Operations Management, forthcoming.

Kaplan R. S. , and Norton D. P. (1992), “The Balanced Scorecard: Measures that Drive Performance,” Harvard Business Review, 70(January/February), 71–79.

Karmarkar U. S. (1993), “Research in Manufacturing Strategy: A Cross-Functional Perspective,” in Perspectives in Operations Management: Essays in Honor of Elwood S. Buffa, Sarin R. , ed. Boston: Kluwer Academic Publishers.

Karmarkar U. S. , and Lele M. (1991), “Strategic Issues in Distribution System Design,” working paper, William E. Simon Graduate School of Business Administration, University of Rochester.

Karmarkar U. S. , and Lele M. (1983), “Good Product Support Is Smart Marketing,” Harvard Business Review, 61(November/December), 124–32.

Karmarkar U. S. , and Pitbladdo R. C. (1994), “Quality, Class, and Competition,” working paper, Anderson School Graduate School of Management, University of California, Los Angeles.

Karmarkar U. S. , and Pitbladdo R. C. (1995), “Service Markets and Competition,” Journal of Operations Management, 12, 397–411.

Kekre Sunder (1987), “Performance of a Manufacturing Cell with Increased Product Mix,” IIE Transactions, 19(3), 329–39.

Kekre Sunder , and Srinivasan Kannan (1990), “Broader Product Line: A Necessity to Achieve Success?” Management Science, 36, 1216–31.

Labbé M. , and Hakimi S. L. (1991), “Market and Locational Equilibrium for Two Competitors,” Operations Research, 39, 749–56.

Lancaster K. J. (1966), “A New Approach to Consumer Theory,” Journal of Political Economy, 74, 132–56.

Lederer P. L. , and Li L. (1991), “Pricing, Production, Scheduling, and Delivery-Time Competition,” working paper, William E. Simon Graduate School of Business Administration, University of Rochester.

Lederer P. L. , and Singhal V. R. (1992), “The Effect of Financing Decisions on the Economic Evaluation of Flexible Manufacturing Systems,” working paper, William E. Simon Graduate School of Business Administration, University of Rochester.

Lev B. (1974), “On the Association Between Operating Leverage and Risk,” Journal of Financing and Quantitative Analysis, 9(6), 27–42.

Moskowitz H. , and Kim K. (1990), “Quality Function Deployment: Robustness of Design Parameters for Time Based Manufacturing Deployment,” working paper, Krannert Graduate School of Business, Purdue University.

Mussa M. , and Rosen S. (1978), “Monopoly and Product Quality,” Journal of Economic Theory, 18, 301–17.

Nanda D. J. (1995), “Implications of JIT Manufacturing for Supply Chains: A Survey of U.S. Manufacturers,” working paper, Simon School of Business, University of Rochester.

Parasuraman A. , Zeithaml Valarie A. , and Berry Leonard L. (1985), “A Conceptual Model of Service Quality and Its Implications for Future Research,” Journal of Marketing, 49(4), 41–50.

Parasuraman A. , Zeithaml Valarie A. , and Berry Leonard L. (1988), “SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality,” Journal of Retailing, 64(1), 12–40.

Roberts J. H. , and Urban G. L. (1988), “Modeling Multiattribute Utility, Risk and Belief Dynamics for New Consumer Durable Brand Choice,” Management Science, 34, 167–85.

Rosen S. (1974), “Hedonistic Prices and Implicit Markets: Product Differentiation in Pure Competition,” Journal of Political Economy, 82(1), 34–55.

Schmenner R. (1988), “Behind Labor Productivity Gains in the Factory,” Journal of Manufacturing and Operations Management, 1(4), 323–28.

Shapiro B. P. (1977), “Can Marketing and Manufacturing Co-Exist?” Harvard Business Review, 55, 104–14.

Singhal V.R. (1988), “Risk and the Value of the Firm,” Journal of Manufacturing and Operations Management, 1(1), 4–43.

Stalk G. Jr. (1988), “Time—The Next Source of Competitive Advantage,” Harvard Business Review, 66(July/August), 41–51.

Stalk G. Jr. , and Hout T. M. (1990), “Competing Against Time,” Research-Technology Management, 33(2), 19–24.

Ulrich K. T. , and Eppinger S. D. (1995), Product Design and Development. McGraw-Hill, New York.

Wilkie W. L. , and Pessemier E. A. (1973), “Issues in Marketing's Use of Multiattribute Models,” Journal of Marketing Research, 10(November), 428–41.

Zeithaml Valarie A. , Parasuraman A. , Berry Leonard L. (1985), “Problems and Strategies in Services Marketing,” Journal of Marketing, 49(2), 33–46.