ArmstrongJ. Scott, and AndressJames G. (1970), “Exploratory Analysis of Marketing Data: Trees vs. Regression,”Journal of Marketing Research, 7(November), 487–92.
2.
AssaelHenry (1970), “Segmenting Markets by Group Purchasing Behavior: An Application of the AID Technique,”Journal of Marketing Research, 1(May), 153–58.
3.
BreimanLeo, FriedmanJerome H., OlshenRichard A., and StoneCharles J. (1984), Classification and Regression Trees.Monterey, CA: Wadsworth.
4.
ClarkLinda A., and PregibonDaryl (1993), “Tree-Based Models,” in Statistical Models in S., ChambersJ. M., and HastieT. J., eds. New York: Chapman and Hall, 377–417.
5.
DoylePeter, and FenwickIan (1975), “The Pitfalls of AID Analysis,”Journal of Marketing Research, 12(November) 408–13.
6.
GreenPaul E. (1978), “An AID/LOGIT Procedure for Analyzing Large Multiway Contingency Tables,”Journal of Marketing Research, 15(February), 132–36.
7.
HughesArthur M. (1994), Strategic Data Based Marketing.Chicago: Probus Publishing.
8.
KassGordon V. (1975), “Significance Testing in Automatic Interaction Detection,” doctoral thesis, University of Weiwatersrand, South Africa.
9.
KassGordon V. (1980), “An Exploratory Technique for Investigating Large Quantities of Categorical Data,”Applied Statistics, 29, 119–27.
10.
MacLachlanDouglas L., and JohanssonJohny K. (1981), “Market Segmentation with Multivariate AID,”Journal of Marketing, 45(Winter), 74–84.
11.
MagidsonJay (1982), “Some Common Pitfalls in Causal Analysis of Categorical Data,”Journal of Marketing Research, 19(November), 461–71.
12.
MagidsonJay (1988), “Improved Statistical Technique for Response Modeling: Progression Beyond Regression,”Journal of Direct Marketing, 2, 6–18.
13.
MagidsonJay (1994), “The CHAID Approach to Segmentation Modeling,” in Advanced Methods of Marketing Research, BagozziR., ed. Cambridge, MA: Oxford-Blackwell, 118–159.
14.
MessengerRobert, and MandellLewis (1972), “A Model Search Technique for Predictive Nominal Scale Multivariate Analysis,”Journal of the American Statistical Association, 67(December), 768–72.
15.
MorganJames N., and SonquistJohn A. (1963), “Problems in the Analysis of Survey Data and a Proposal,”Journal of the American Statistical Association, 58(September), 415–34.
16.
MorganJames N., and MessengerRobert C. (1973), THAID: A Sequential Analysis Program for the Analysis of a Nominal Scale Dependent Variable.Ann Arbor, MI: The University of Michigan Press.
17.
PerreaultWilliam D.Jr., and BarksdaleHiram C. (1980), “A Model-Free Approach for Analysis of Complex Contingency Data in Survey Research,”Journal of Marketing Research, 1(November) 503–15.
18.
SonquistJohn A., BakerElizabeth L., and MorganJames N. (1971), Searching for Structure.Ann Arbor, MI: Survey Research Center, University of Michigan.
19.
SonquistJohn A., and MorganJames N. (1964), The Detection of Interaction Effects, Monograph No. 35. Ann Arbor, MI: Survey Research Center, University of Michigan.
20.
StaelinRichard A. (1971), “Another Look at AID,”Journal of Advertising Research, 11(October), 23–8.
