Book Review: Random Factors in Anova

Clark H. H. (1973), “The Language-as-Fixed-Effect Fallacy,” Journal of Verbal Learning and Verbal Behavior, 12, 335–59.

Grayson Kent , and Iacobucci Dawn (1993), “Generalizing from Samples of Stimuli: A Practical Guide,” in Enhancing Knowledge Development in Marketing, Vol. 4, Cravens David W. , and Dickson Peter R. , eds. Chicago: AMA, 295–302.

Hicks C.R. (1982), Fundamental Concepts in the Design of Experiments. New York: Holt, Rinehart, and Winston.

Keppel Geoffrey (1991), Design and Analysis: A Researcher's Handbook, 3rd ed. Englewood Cliffs, NJ: Prentice-Hall.

Kirk Roger (1982), Experimental Design: Procedures for the Behavioral Sciences. Belmont, CA: Brooks/Cole.

Scheffe H. (1959), The Analysis of Variance. New York: John Wiley and Sons, Inc.

Wike E. L. , and Church J. D. (1976), “Comments on Clark's ‘The Language-as-Fixed-Effect Fallacy,’” Journal of Verbal Learning and Verbal Behavior, 15, 249–55.