Book Review

Albaum Gerald (1989), “Review: BRIDGER and SIMGRAF,” Journal of Marketing Research, 26(November), 486–88.

Albaum Gerald , and Carmone and , and Frank J. (1991), “Review: CONJOINT LINMAP,” Journal of Marketing Research, 28(February), 117–19.

Carmone Frank J. (1986), “Review: CONJOINT DESIGNER,” Journal of Marketing Research, 23(August), 311–12.

Carmone Frank J. (1987), “Review: ACA System for Adaptive Conjoint Analysis,” Journal of Marketing Research, 24(August), 325–27.

Green Paul E. (1987), “Review: CONJOINT ANALYZER,” Journal of Marketing Research, 24(August), 327–29.

Green Paul E. (1992), “Review: CONSURV: CONJOINT ANALYSIS SOFTWARE,” Journal of Marketing Research, 29(August), 387–90.

Herman Steven J. , and Shocker and , and Alan D. (1993), “The Effectiveness of Alternative Preference Elicitation Procedures in Predicting Choice: A Comment.” Morristown, NJ: Bretton-Clark.

Johnson Richard M. (1991), “Comments on Studies Dealing with ACA Validity and Accuracy, With Suggestions for Future Research,” working paper. Ketchum, ID: Sawtooth Software.

Srinivasan V. , and Weir H. (1992), “A Conjoint Analysis-Based Approach for Determining Benefit Segments,” June 1992 Advanced Research Techniques Forum, Lake Tahoe, NV.