BeardenWilliam O., NetemeyerRichard G., and MobleyMary F. (1993), Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research.Newbury Park, CA: Sage Publications.
2.
BrunerGordon C.II, and HenselPaul J. (1992), Marketing Scales Handbook: A Compilation of Multi-Item Measures.Chicago: American Marketing Association.
3.
DawesRobyn M. (1972), Fundamentals of Attitude Measurement.New York: John Wiley & Sons, Inc.
4.
EaglyAlice H., and ChaikenShelly (1993), The Psychology of Attitudes.Fort Worth, TX: Harcourt Brace Jovanovich College Publishers.