Ben-AkivaMoshe, and LermanSteven R. (1985), Discrete Choice Analysis.Cambridge, MA: MIT Press.
2.
GuadagniPeter M., and LittleJohn D. C. (1983), “A Logit Model of Brand Choice Calibrated on Scanner Panel Data,”Marketing Science, 2(Summer), 203–38.
3.
GuptaSunil (1988), “Impact of Sales Promotions on When, What, and How Much to Buy,”Journal of Marketing Research, 25(November), 342–55.
4.
HauserJ. T. (1978), “Testing the Accuracy, Usefulness, and Significance of Probabilistic Choice Models: An Information Theoretic Approach,”Operations Research, 26, 406–21.
5.
HsiaoCheng (1986), Analysis of Panel Data.Cambridge, UK: Cambridge University Press.
