Book Review: Hearing the Voice of the Market: Competitive Advantage through Creative Use of Market Information

Barabba Vincent P. (1990), “The Market Research Encyclopedia,” Harvard Business Review, 68 (January-February).

Clancy Kevin J. , and Shulman Robert S. (1991), The Marketing Revolution: A Radical Manefesto for Dominating the Marketplace. New York: Harper Business.

Landler Mark (1991), “The ‘Bloodbath’ in Market Research,” Business Week, 3199 (February 11), 72, 74.

Moorman Christine , Zaltman Gerald , and Deshpandé Rohit (1992), “Relationships Between Providers and Users of Marketing Research: The Dynamics of Trust Within and Between Organizations,” Journal of Marketing Research, 29 (August), 314–28.

Naisbitt John , and Aburdene Patricia (1985), Re-inventing the Corporation: Transforming Your Job and Your Company for the New Information Society. New York: Warner Books.