EngelJames F. (1985), “Toward the Contextualization of Consumer Behavior,” in Historical Perspectives in Consumer Research: National and International Perspectives, C., TanF., and ShethJ. N., eds. Ann Arbor, MI: Association for Consumer Research, 1–4.
2.
HowardJohn A., and ShethJagdish N. (1969), The Theory of Buyer Behavior.New York: John Wiley & Sons, Inc.
3.
LutzRichard J. (1991), “Editorial,”Journal of Consumer Research, 17(March).
4.
MonroeKent B. (1991), “Editorial,”Journal of Consumer Research, 18(June).
5.
OlshavskyRichard W., and GranboisDonald H. (1979), “Consumer Decision Making—Fact or Fiction?”Journal of Consumer Research, 6(September), 93–100.
6.
ShethJagdish N., GardnerDavid M., and GarrettDennis E. (1988), Marketing Theory: Evolution and Evaluation.New York: John Wiley & Sons, Inc.
