Book Review: Consumption Values and Market Choices: Theory and Applications

Engel James F. (1985), “Toward the Contextualization of Consumer Behavior,” in Historical Perspectives in Consumer Research: National and International Perspectives, C., Tan F. , and Sheth J. N. , eds. Ann Arbor, MI: Association for Consumer Research, 1–4.

Howard John A. , and Sheth Jagdish N. (1969), The Theory of Buyer Behavior. New York: John Wiley & Sons, Inc.

Lutz Richard J. (1991), “Editorial,” Journal of Consumer Research, 17(March).

Monroe Kent B. (1991), “Editorial,” Journal of Consumer Research, 18(June).

Olshavsky Richard W. , and Granbois Donald H. (1979), “Consumer Decision Making—Fact or Fiction?” Journal of Consumer Research, 6(September), 93–100.

Sheth Jagdish N. , Gardner David M. , and Garrett Dennis E. (1988), Marketing Theory: Evolution and Evaluation. New York: John Wiley & Sons, Inc.