Book Review: Consurv: Conjoint Analysis Software

Addelman Sidney , and Kempthorne Oscar (1961), Orthogonal Main Effect Plans, ARL 79, United States Air Force (November).

Albaum Gerald (1989), “BRIDGER and SIMGRAF,” Journal of Marketing Research, 26(November), 486–8.

Albaum Gerald , and Carmone Frank J. (1991), “CONJOINT LINMAP,” Journal of Marketing Research, 28(February), 117–19.

Carmone Frank J. (1986), “CONJOINT DESIGNER,” Journal of Marketing Research, 23(August), 311–12.

Carmone Frank J. (1987), “ACA System for Adaptive Conjoint Analysis,” Journal of Marketing Reserach, 24(August), 325–7.

Green Paul E. (1987), “CONJOINT ANALYZER,” Journal Marketing Research, 24(August), 327–9.

Green Paul E. , and Krieger Abba M. (1988), “Choice Rules and Sensitivity Analysis in Conjoint Simulators,” Journal of the Academy of Marketing Science, 16(Spring), 114–27.

Hahn G. J. , and Sharpio S. S. (1966), A Catalog and Computer Program for the Design and Analysis of Orthogonal Symmetric and Asymmetric Fractional Experiments, Report No. 66-C 165 (May). Schenectady, NY: General Electric Research and Development Center.

Herman Steven (1988), “Software for Full-Profile Conjoint Analysis,” Proceedings of the Sawtooth Software Conference on Perceptual Mapping, Conjoint Analysis, and Computer Interviewing. Ketchum, ID: Sawtooth Software, 117–30.

Johnson Richard M. (1987), “Adaptive Conjoint Analysis,” Sawtooth Conference on Perceptual Mapping, Conjoint Analysis, and Computer Interviewing. Ketchum, ID: Sawtooth Software, 253–66.

SPSS, Inc. (1990), SPSS Categories. Chicago: SPSS, Inc.