GuptaSunil (1984), “Estimating Interactions in Conjoint Analytic Tasks: The Use of Sequential Designs,” in Advances in Consumer Research, Vol. 11, KinnearThomas C., ed. Ann Arbor, MI: Association for Consumer Research, 177–82.
2.
HosmerDavid W., and LemeshowStanley (1989), Applied Logistic Regression.New York: John Wiley & Sons, Inc.
3.
LouviereJordan J. (1988), Analyzing Decision Making.Newbury Park, CA: Sage Publications, Inc.
4.
McCullaghP. M., and NelderJ. A. (1983), Generalized Linear Models.New York: Chapman and Hall.
5.
WhittakerJoe (1990), Graphical Models in Applied Multivariate Statistics.New York: John Wiley & Sons, Inc.