Book Review: Glossary of Marketing Research

Fisher-Rossi Konrad (1979), Glosario de Mercadeo (Glossary of Marketing). Mexico: Editorial Limusa.

Koschnick Wolfgang J. (1987), English-German Standard Dictionary of Advertising, Mass Media and Marketing. New York: French and European Publications, Inc.

Lieu J. (1983), English-French Glossary of Marketing Terms. The World Almanac and Book of Facts (1989). New York: Pharos Books.