Abstract

Get full access to this article
View all access options for this article.
References
1.
Moore
Roy L.
, and
Moschis
George P.
(1981 ), “The Role of Family Communication in Consumer Learning,” Journal of Communication , 31 (Autumn), 42 –51 .
2.
Moschis
George P.
(1987 ), Consumer Socialization: A Life-Cycle Perspective. Lexington, MA : Lexington Books.
3.
Peter
J. Paul
, and
Olson
Jerry C.
(1990 ), Consumer Behavior and Marketing Strategy , 2nd ed. Homewood, IL : Richard D. Irwin, Inc.
