ChurchillGilbert A.Jr. and PeterJ. Paul (1984), “Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis,” Journal of Marketing Research, 21 (November), 360–75.
3.
FerberRobert (1978), Readings in Survey Research. Chicago: American Marketing Association.
4.
GoldmanArieh (1979), “Publishing Activity in Marketing as an Indicator of Its Structure and Disciplinary Boundaries,” Journal of Marketing Research, 16 (November), 485–94.
5.
HipplerHans J., SchwarzNorbert, and SudmanSeymour (1987), Social Information Processing and Survey Methodology. New York: Springer-Verlag.
6.
ReeseStephen D., (1986), “Ethnicity of Interviewer Effects Among Mexican-Americans and Anglos,” Public Opinion Quarterly (Winter), 563–72.
7.
Wiseman and Billington (1984), “Comment on a Standard Definition of Response Rates,” Journal of Marketing Research, 21 (August), 336–8.
