Book Review: Cognitive and Affective Responses to Advertising

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References

Aaker

David A.

, Douglas

M. Stayman

, and Hagerty

Michael R.

(1986), “Warmth in Advertising: Measurement, Impact and Sequence Effects,” Journal of Consumer Research, 12 (March), 365–81.

Havlena

William J.

and Morris

B. Holbrook

(1986), “The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior,” Journal of Consumer Research, 13 (December), 394–404.

Rossiter

John R.

and Larry

Percy

(1987), Advertising and Promotion Management. New York: McGraw-Hill Book Company.