AakerDavid A., DouglasM. Stayman, and HagertyMichael R. (1986), “Warmth in Advertising: Measurement, Impact and Sequence Effects,” Journal of Consumer Research, 12 (March), 365–81.
2.
HavlenaWilliam J. and MorrisB. Holbrook (1986), “The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior,” Journal of Consumer Research, 13 (December), 394–404.
3.
RossiterJohn R. and LarryPercy (1987), Advertising and Promotion Management. New York: McGraw-Hill Book Company.
