Book Review: Focus Groups: A Practical Guide for Applied Research

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References

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Thomas V.

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Bobby J.

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Thomas

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(1987), “What Focus Groups Can and Cannot Do: A Reply to Seymour,” Journal of Product Innovation Management, 4 (March), 55–60.

Miles

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A. Michael

(1984), Qualitative Data Analysis: A Sourcebook of New Methods. Beverly Hills, CA: Sage Publications Inc.

Morgan

David L.

(1988), Focus Groups as Qualitative Research. Beverly Hills, CA: Sage Publications Inc.

Patton

Michael Quinn

(1980), Qualitative Evaluation Methods. Beverly Hills, CA: Sage Publications Inc.

Seymour

Daniel T.

(1987), “Focus Groups and the Development of New Products by Technologically Driven Companies: A Comment,” Journal of Product Innovation Management, 4 (March), 50–4.