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Journal of Marketing Research

Impact Factor: 5.0 / 5-Year Impact Factor: 8.1

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Book review

First published online 1989-5

Book Review: Proceedings of the Sawtooth Software Conference on Perceptual Mapping,Conjoint Analysis,and Computer Interviewing

Volume 26, Issue 2

https://doi.org/10.1177/002224378902600218

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References

1.

Carmone

Frank J.

(1988), “Proceedings of the Sawtooth Software Conference on Perceptual Mapping, Conjoint Analysis, and Computer Interviewing,” Journal of Marketing Research, 25 (August), 320–1.

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