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Book Review: The Specification of Aggregate Market Models

Journal of Marketing Research

Impact Factor: 5.0 / 5-Year Impact Factor: 8.1

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Book review

First published online August, 1988

Book Review: The Specification of Aggregate Market Models

Volume 25, Issue 3

https://doi.org/10.1177/002224378802500314

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References

1.

Jacobs

Laurence

(1987), Marketing Mix Analysis With Lotus 1-2-3, by Gary Lilien, Journal of Marketing Research, 24(November), 454–5.

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