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Book Review: Survey Research Designs: Towards a Better Understanding of their Costs and Benefits

Journal of Marketing Research

Impact Factor: 6.3 / 5-Year Impact Factor: 8.5

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Book review

First published online May, 1988

Book Review: Survey Research Designs: Towards a Better Understanding of their Costs and Benefits

Volume 25, Issue 2

https://doi.org/10.1177/002224378802500210

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