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Book Review: Marketing Analysis and Decision Making: Text and Cases with Lotus 1-2-3

Journal of Marketing Research

Impact Factor: 6.3 / 5-Year Impact Factor: 8.5

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Book review

First published online February, 1988

Book Review: Marketing Analysis and Decision Making: Text and Cases with Lotus 1-2-3

Volume 25, Issue 1

https://doi.org/10.1177/002224378802500112

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