The author examines the measurement and modeling procedures employed by Gaski in a study of the relationships among a channel entity's power sources. A correct specification of the measurement model provides different parameter estimates and conclusions about the fit of the models. A respecification also overcomes Gaski's problems with model identification and provides information not available in the original analysis.
Get full access to this article
View all access options for this article.
References
1.
AndersonJames C. (1985), “A Measurement Model to Assess Measure-Specific Factors in Multiple-Informant Research,”Journal of Marketing Research, 22 (February), 86–92.
2.
AndersonJames C., and GerbingDavid W. (1982), “Some Methods for Respecifying Measurement Models to Obtain Unidimensional Construct Measurement,”Journal of Marketing Research, 19 (November), 453–60.
3.
BagozziRichard P. (1980), Causal Models in Marketing.New York: John Wiley & Sons, Inc.
4.
BentlerP. M., and BonettDouglas (1980), “Significance Tests and Goodness of Fit in the Analysis of Covariance Structures,”Psychological Bulletin, 88 (November), 588–606.
5.
DuncanO. D. (1975), Introduction to Structural Equation Models.New York: Academic Press, Inc.
6.
FornellClaes, and LarckerDavid (1981), “Evaluating Structural Equation Models With Unobservable Variables and Measurement Error,”Journal of Marketing Research, 18 (February), 39–50.
7.
FornellClaes, and WestbrookRobert (1984), “The Vicious Circle of Consumer Complaints,”Journal of Marketing, 48 (Summer), 68–78.
8.
FoxJohn (1980), “Effect Analysis in Structural Equation Models: Extensions and Simplified Methods of Computation,”Sociological Methods and Research, 9 (August), 3–28.
9.
FoxJohn (1985), “Effect Analysis in Structural-Equation Models II: Calculation of Specific Indirect Effects,”Sociological Methods and Research, 14 (August), 81–95.
10.
GaskiJohn F. (1986), “Interrelations Among a Channel Entity's Power Sources: Impact of the Exercise of Reward and Coercion on Expert, Referent, and Legitimate Power Sources,”Journal of Marketing Research, 23 (February), 62–77.
11.
GreenS. B., LissitzR., and MulaikS. (1977), “Limitations of Coefficient Alpha as an Index of Test Unidimensionality,”Educational and Psychological Measurement, 37 (Winter), 827–38.
JamesLawrence R. (1980), “The Unmeasured Variables Problem in Path Analysis,”Journal of Applied Psychology, 65 (August), 415–21.
14.
JohnstonJ. (1972), Econometric Methods.New York: McGraw-Hill Book Company.
15.
JörcskogKarl (1971), “Statistical Analysis of Congeneric Test,”Psychometrika, 36 (June), 209–36.
16.
JörcskogKarl, and SörbomDag (1982), “Recent Developments in Structural Equation Modeling,”Journal of Marketing Research, 19 (November), 404–16.
17.
JörcskogKarl, and SörbomDag (1984), LISREL VI.Uppsala: University of Uppsala.
18.
KennyDavid A. (1979), Correlation & Causality.New York: John Wiley & Sons, Inc.
19.
LordFrederick M., and NovickMelvin R. (1968), Statistical Theories of Mental Test Scores.Reading, MA: Addison-Wesley Publishing Company.
20.
NunnallyJum C. (1978), Psychometric Theory.New York: McGraw-Hill Book Company.
21.
ParsonsCharles K., and HulinCharles L. (1982), “An Empirical Comparison of Item Response Theory and Hierarchical Factor Analysis in Application to the Measurement of Job Satisfaction,”Journal of Applied Psychology, 67 (December), 826–34.
22.
RindskopfDavid (1984), “Structural Equation Models: Empirical Identification, Hey wood Cases, and Related Problems,”Sociological Methods & Research, 13 (August), 109–20.
23.
SteigerJames H., ShapiroA., and BrowneM. W. (1985), “On the Multivariate Asymptotic Distribution of Sequential Chi-Square Statistics,”Psychometrika, 50 (September), 253–63.