Abstract

Get full access to this article
View all access options for this article.
References
1.
Fuld
Leonard M.
(1986 ), “Study: Many Firms Foolish with Intelligence Funds,” Marketing News (January 3), 44
2.
McLeod
Raymond
Jr.
, and
Rogers
John
(1982 ), “Marketing Information Systems: Uses in the Fortune 500,” California Management Review , 25 (Fall), 106 –18 .
3.
Rothschild
William E.
(1984 ), How to Gain (and Maintain) the Competitive Advantage in Business. New York : McGraw-Hill Book Company.
4.
Sammon
William L.
,
Kurland
Mark A.
, and
Spitalnic
Robert
(1984 ), Business Competitor Intelligence. New York : Ronald Press
5.
Zinkhan
George M.
, and
Gelb
Betsy D.
(1985 ), “Competitive Intelligence Practices of Industrial Marketers,” Industrial Marketing Management , 14 , 269 –75 .
