Book Review: Studies of Communication Effects: Methodological and Theoretical Papers on Left/Right Brain Specialization

Price Linda , Rust Roland T. , and Kumar V. (1985), “Brain Wave Analysis of Consumer Responses to Advertising,” in Advances in Advertising and Consumer Psychology, Olson Jerry , and Sentis Keith , eds. New York: Praeger Publishers, in press. (Presented at the Fourth Annual Advertising and Consumer Psychology Conference, June 1984.)

Sperry Roger (1982), “Some Effects of Disconnecting the Cerebral Hemispheres,” Science, 217, 1223–6.