Introduction to Special Issue on Competition in Marketing

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Eliashberg Jehoshua , and Chatterjee Rabikar (1985), “Analytical Models of Competition with Implications for Marketing: Issues, Findings, and Outlook,” Journal of Marketing Research, 22(August), 237–61.

Erickson Gary M. (1985), “A Model of Advertising Competition,” Journal of Marketing Research, 22(August), 297–304.

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Goffman Erving (1969), Strategic Interaction. Philadelphia: University of Pennsylvania Press.

Hanssens D. M. (1980), “Market Response, Competitive Behavior, and Time Series Analysis,” Journal of Marketing Research, 17(November), 470–85.

Harsanyi J. C. (1982a), “Subjective Probability and the Theory of Games: Comments on Kadane and Larkey's Paper,” Management Science, 28(February), 124–5.

Harsanyi J. C. (1982b), “Rejoinder to Professors Kadane and Larkey,” Management Science, 28(February), 124–5.

Hauser John R. , and Gaskin Steven P. (1984), “Applications of the ‘DEFENDER’ Consumer Model,” Marketing Science, 3(Fall), 327–51.

Hauser John R. , and Shugan Steven M. (1983), “Defensive Marketing Strategies,” Marketing Science, 2(Fall), 319–60.

Hutchinson J. Wesley , and Alba Joseph W. (1985), “A Framework for Understanding Consumer Knowledge: I. Structural Aspects and Information Acquisition,” working paper, Marketing Department, University of Florida.

Kadane Joseph B. , and Larkey Patrick D. (1982a), “Subjective Probability and the Theory of Games,” Management Science, 28(February), 113–20.

Kadane Joseph B. , and Larkey Patrick D. (1982b), “Reply to Professor Harsanyi,” Management Science, 28(February), 124.

Kadane Joseph B. , and Larkey Patrick D. (1983), “The Confusion of Is and Ought in Game Theoretic Contexts,” Management Science, 29(December), 1365–79.

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Lattin James M. , and McAlister Leigh (1985), “Using a Variety-Seeking Model to Identify Substitute and Complementary Relationships Among Competing Products,” Journal of Marketing Research, 22(August), 330–39.

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Lilien Gary L. , and Kotler Philip (1983), Marketing Decision Making: A Model-Building Approach. New York: Harper & Row, Publishers, Inc.

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Moorthy K. Sridhar (1985), “Using Game Theory to Model Competition,” Journal of Marketing Research, 22(August), 262–82.

Nisbett Richard , and Ross Lee (1980), Human Inference: Strategies and Shortcomings of Social Judgment. New York: Prentice-Hall, Inc.

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Pianka Eric R. (1978), Evolutionary Ecology, 2nd ed. New York: Harper & Row, Publishers, Inc.

Porter Michael E. (1980), Competitive Strategy: Techniques for Analyzing Industries and Competition. New York: The Free Press.

Porter Michael E. (1981), “The Contributions of Industrial Organization to Strategic Management,” Academy of Management Review, 6, 609–20.

Porter Michael E. (1985), Competitive Advantage. New York: The Free Press.

Rao Ram C. , and Bass Frank M. (1985), “Competition, Strategy, and Price Dynamics: A Theoretical and Empirical Investigation,” Journal of Marketing Research, 22(August), 283–96.

Rao Vithala R. , and Sabavala Darius J. (1981), “Influence of Hierarchical Choice Processes from Panel Data,” Journal of Consumer Research, 8(June), 85–96.

Robinson William T. , and Fornell Claes (1985), “Sources of Market Pioneer Advantages in Consumer Goods Industries,” Journal of Marketing Research, 22(August), 305–17.

Scherer F. M. (1980), Industrial Market Structure and Economic Performance, 2nd ed. Chicago: Rand-McNally, Inc.

Shubik Martin (1983), “Comment on ‘The Confusion of Is and Ought in Game Theoretic Contexts’,” Management Science, 29(December), 1380–3.

Urban Glen L. , and Johnson Phillip , and Hauser John R. (1984), “Testing Competitive Market Structures,” Marketing Science, 3(Spring), 83–112.

Wildt Albert (1974), “Multifirm Analysis of Competitive Decision Variables,” Journal of Marketing Research, 11(February), 50–62.

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Wind Yoram (1982), Product Policy: Concepts, Methods, and Strategy. Reading, MA: Addison-Wesley.