Abstract
Get full access to this article
View all access options for this article.
References
1.
Anthony
Linda
(1983 ), “Texas Verdict Has Distribs on Defense, ” Variety , 311 (March 30), 18 –24 .
2.
Hollinger
Hy
(1983 ), “Hollywood Decision-Makers Turning to Market Research, ” Variety , 311 (January 13), 18 –24 .
3.Newsweek (1983 ), “Hollywood's New Screen Tests, 101 (March 13), 3, 26 .
4.
Simonet
Thomas
(1980 ), “Market Research: Beyond the Fanny of Cohn, ” Film Comment , 16 (January-February), 66 –8 .