Book Review

Agarwal M. K. (1980), “Review of Forecasting Books,” Journal of Marketing Research, 17(May), 269–71.

Albaum G. (1983), “Recent Marketing Research Texts: A Comparative Review,” Journal of Marketing Research, 20(February), 103–8.

Bass F. M. (1969), “A New Product Growth Model for Consumer Durables,” Management Science, 15, 215–27.

Bettman J. R. , and Kassarjian H. H. , and Lutz R. J. (1978), “Consumer Behavior,” in Review of Marketing 1978, Zaltman G. , and Bonoma T. V. , eds. Chicago: American Marketing Association, 194–229.

Dodson J. A. , and Muller E. (1978), “Models of New Product Diffusion Through Advertising and Word-of-Mouth,” Management Science, 24(November), 1568–78.

Glaser R. H. , and Montgomery D. B. (1980), “New Products and Innovations: An Annotated Bibliography,” Technical Report 35, Graduate School of Business, Stanford University.

Hagerstrand T. (1967), Innovation Diffusion as a Spatial Process. Chicago: University of Chicago Press.

Kelly P. , and Kranzberg M. , eds. (1978), Technological Innovation: A Critical Review of Current Knowledge. San Francisco: San Francisco Press.

Kotler P. (1972), Marketing Management: Analysis, Planning, and Control. Englewood Cliffs, NJ: Prentice-Hall.

Lilien G. L. , and Rao A. G. , and Kalish S. (1981), “Bayesian Estimation and Control of Detailing Effort in a Repeat Purchase Diffusion Environment,” Management Science, 27(May), 493–506.

Mahajan V. , and Muller E. (1979), “Innovation Diffusion and New Product Growth Models in Marketing,” Journal of Marketing, 43(Fall), 55–68.

Mahajan V. , and Peterson R. A. (1978), “Innovation Diffusion in a Dynamic Potential Adopter Population,” Management Science, 24(November), 1589–97.

Mahajan V. , and Peterson R. A. (1979a), “First Purchase Diffusion Models of New-Product Acceptance,” Technological Forecasting and Social Change, 15, 127–46.

Mahajan V. , and Peterson R. A. (1979b), “Integrating Time and Space in Technological Substitution Models,” Technological Forecasting and Social Change, 15(August), 231–41.

Malhotra N. K. (1981), “Review of Multivariate Statistics Books,” Journal of Marketing Research, 18(May), 256–62.

Robertson T. S. , and Wind Y. (1980), “Organizational Psychographics and Innovativeness,” Journal of Consumer Research, 7(June), 24–31.

Rogers E. M. (1962), Diffusion of Innovations. New York: The Free Press.

Rogers E. M. (1976), “New Product Adoption and Diffusion,” Journal of Consumer Research, 2(March), 290–301.

Rogers E. M. , with Shoemaker F. F. (1971), Communication of Innovations. New York: The Free Press.

Urban G. L. (1970), “SPRINTER Mod III: A Model for the Analysis of New Frequently Purchased Consumer Products,” Operations Research, 18, 805–54.

Zaltman G. , and Pinson C. A. , and Angelmar R. (1973), Metatheory and Consumer Research. Hinsdale, IL: Dryden Press.