Book Reviews

Assmus Gert , Farley John U. , and Lehmann Donald R. (1982), “How Advertising Impacts Sales: A Meta-Analysis,” working paper, Graduate School of Business, Columbia University.

Bass Frank M. (1969), “A New Product Growth Model for Consumer Durables,” Management Science, 15 (January), 215–27.

Batsell Richard R. (1980), “On the Use of Hidden Surface Routines in the Analysis of Marketing Data,” Journal of Marketing, 44 (Summer), 102–6.

Batsell Richard R. and Lodish Leonard M. (1979), “A Model and Measurement Methodology for Predicting Individual Consumer Choice,” working paper, The Wharton School, University of Pennsylvania.

Chernoff H. (1973), “Using Faces to Represent Points in k-Dimensional Space Graphically,” Journal of the American Statistical Association, 68, 361–8.

Farley John U. , Lehmann Donald R. , and Ryan Michael J. (1981), “Generalizing from ‘Imperfect’ Replication,” Journal of Business, 54 (4), 597–610.

Farley John U. , Lehmann Donald R. , and Ryan Michael J. (1982), “Generalizing from Sparse Replication: Parameters in Buyer Behavior Models,” Marketing Science, forthcoming.

Farley John U. , Lehmann Donald R. , Winer Russell S. , and Katz Jerrold P. (1982), “Parameter Stability and ‘Carry-over Effects’ in a Consumer Decision Process Model,” Journal of Consumer Research, 8, 465–71.

Huff David L. , Mahajan Vijay , and Black William C. (1981), “Facial Representation of Multivariate Data,” Journal of Marketing, 45 (Fall), 53–9.

Mahajan V. and Muller E. (1979), “Innovation Diffusion and New Product Growth Models in Marketing,” Journal of Marketing, 43 (Fall), 55–68.

Moore William L. , Pessemier Edgar A. , and Little Taylor E. (1979), “Predicting Brand Purchase Behavior: Marketing Application of the Schönemann and Wang Unfolding Model,” Journal of Marketing Research, 16 (May), 203–10.

Morrison D. G. (1979), “Purchase Intentions and Purchase Behavior,” Journal of Marketing, 43 (Spring), 65–74.

Morrison D. G. and Schmittlein D. C. (1980), “Jobs, Strikes and Wars: Probability Models for Duration,” Organizational Behavior and Human Performance, 25, 224–51.

Schmittlein D. C. and Mahajan V. (1982), “Maximum Likelihood Estimation for an Innovation Diffusion Model of New Product Acceptance,” Marketing Science, 1 (Winter), 57–78.

Tukey John W. (1977), Exploratory Data Analysis. Reading, MA: Addison-Wesley.