Warshaw has stated that low intention-behavior relationships are partially due to the lack of contextually specific intention measures and that conditional measures are more predictive than direct measures. Neither assertion is supported by the results of a study designed to examine the separate effects of these two measurement factors.
Get full access to this article
View all access options for this article.
References
1.
BonfieldE. H. (1974), “Attitude, Social Influence, Personal Norm, and Intention Interactions as Predictors of Brand Purchase Behavior,” Journal of Marketing Research, 11 (November), 379–89.
2.
HarrellGilbert D. and BennettPeter D. (1974), “An Evaluation of the Expectancy Value Model of Attitude Measurement for Physician Prescribing Behavior,” Journal of Marketing Research, 11 (August), 269–78.
3.
HayesWilliam L. and WinklerRobert L. (1971), Statistics: Probability, Inference, and Decision.New York: Holt, Rinehart, and Winston.
4.
JaccardJames, KnoxRichard, and BrinbergDavid (1979), “Prediction of Behavior from Beliefs: An Extension and Test of a Subjective Probability Model,” Journal of Personality and Social Psychology, 37 (July), 1239–48.
5.
MiniardPaul W., ObermillerCarl, and PageThomas J.Jr. (1981), “Measurement Considerations in the Assessment of Purchase Intentions,” working paper, The Ohio State University.
6.
MiniardPaul W., ObermillerCarl, and PageThomas J.Jr. (1982), “Predicting Behavior with Intentions: A Comparison of Conditional Versus Direct Measures,” in Advances in Consumer Research, Vol. 9, Andrew Mitchell, ed. St. Louis: Association for Consumer Research, 461–4.
7.
RoscoeJ. T. (1975), Fundamental Research Statistics for the Behavioral Sciences.New York: Holt, Rinehart, and Winston.
8.
RyanMichael J. and BonfieldE. H. (1980), “Fishbein's Extended Model: A Test of External and Pragmatic Validity,” Journal of Marketing, 44 (Spring), 82–95.
9.
SewallMurphy A. (1981), “Relative Information Contributions of Consumer Purchase Intentions and Management Judgment as Explanators of Sales,” Journal of Marketing Research, 18 (May), 249–53.
10.
WarshawPaul R. (1980), “Predicting Purchase and Other Behaviors from General and Contextually Specific Intentions,” Journal of Marketing Research, 17 (February), 26–33.
11.
WilkieWilliam L. and PessemierEdgar A. (1973), “Issues in Marketing's Use of Multi-Attribute Attitude Models,” Journal of Marketing Research, 10 (November), 428–41.
