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Comment on “Analysis of Sales Call Effectiveness”

Journal of Marketing Research

Impact Factor: 6.3 / 5-Year Impact Factor: 8.5

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First published online November, 1982

Comment on “Analysis of Sales Call Effectiveness”

Volume 19, Issue 4

https://doi.org/10.1177/002224378201900418

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References

Parsons

Leonard Jon

, and Abeele

Piet Vanden

(1981), “Analysis of Sales Call Effectiveness,” Journal of Marketing Research, 18(February), 107–13.

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