Weinberg and Weiss observe that the coefficients of the lagged dependent variable in Clarke's survey are similar regardless of data interval. In this note Clarke demonstrates that the similarity of these coefficients substantiates rather than contradicts his conclusion that there is data interval bias in his survey results. A different test for data interval bias than the one in the survey is presented which further substantiates the presence of data interval bias in the survey results.
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References
1.
ClarkeDarral G. (1976), “Econometric Measurement of the Duration of Advertising Effect on Sales,”Journal of Marketing Research, 13(November), 345.