The author comments on Fornell and Larcker's article in the February 1981 issue of JMR. He indicates some limitations of the analyses, pinpoints where they can be misleading, and introduces some new notions.
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References
1.
BagozziR. P. (1980a), Causal Models in Marketing. New York: John Wiley & Sons, Inc.
2.
BagozziR. P. (1980b), “On The Validity of the Expectancy-Value Model of Attitude,”unpublished working paper, Massachusetts Institute of Technology.
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BagozziR. P. (1980c), “A Holistic Methodology for Modeling Consumer Response to Innovation,”unpublished working paper, Massachusetts Institute of Technology.
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BagozziR. P., FornellC., and LarckerD. F. (1981), “Canonical Correlation Analysis as a Special Case of a Structural Relations Model,”unpublished working paper, Massachusetts Institute of Technology.
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BentlerP. M. (1980), “Multivariate Analysis with Latent Variables: Causal Modeling,”Annual Review of Psychology, 31, 419–56.
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BentlerP. M. (1981), “Linear Systems with Multiple Levels and Types of Latent Variables,” in Systems Under Indirect Observation: Causality, Structure, Prediction, JöreskogK. G. and WoldH., eds., Conference on Systems Under Indirect Observation, Centre de Recontres, Cartigny, Switzerland.
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BentlerP. M. and BonettD. G. (1980), “Significance Tests and Goodness-of-Fit in the Analysis of Covariance Structures,”Psychological Bulletin (in press).
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FornellC. and LarckerD. F. (1981), “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error,”Journal of Marketing Research, 18 (February), 39–50.
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PhillipsL. W. and BagozziR. P. (1980), “On Measuring Organizational Properties: Methodological Issues in the Use of Key Informants,”unpublished working paper, Stanford University.
