Book Review

Anderson T. W. (1958), Introduction to Multivariate Statistical Analysis. New York: John Wiley & Sons, Inc.

Everitt B. S. (1978), Graphical Techniques for Multivariate Data. New York: North-Holland.

Ferber Robert (1977), “Antecedent Conditions for Diffusion of Multivariate Methods,” in Multivariate Methods for Market and Survey Research, Sheth Jagdish N. , ed. Chicago: American Marketing Association, 329–32.

Finn Jeremy D. (1974), A General Model for Multivariate Analysis. New York: Holt, Rinehart and Winston, Inc.

Fisher R. A. (1969), Statistical Methods for Research Workers, 14th edition. London: Hafner Publishing Company.

Green Paul E. (1978), “An AID/Logit Procedure for Analyzing Large Multiway Contingency Tables,” Journal of Marketing Research, 15 (February), 132–6.

Green Paul E. Frank J. Carmone , and Wachspress David P. (1977), “On the Analysis of Qualitative Data in Marketing Research,” Journal of Marketing Research, 14 (February), 52–9.

Lusch Robert F. (1979), “Recent Retailing Texts: A Comparative Review,” Journal of Marketing, 43 (Fall), 149–55.

Hair Joseph F. , Anderson Rolph E. , Tatham Ronald L. , and Grablowsky Bernie J. (1979), Multivariate Data Analysis with Readings. Tulsa, Oklahoma: Petroleum Publishing Company.

Marriott F. H. C. (1974), The Interpretation of Multiple Observations. London: Academic Press.

Maxwell A. E. (1977), Multivariate Analysis in Behavioral Research. New York: Halsted Press.

Morrison D. F. (1976), Multivariate Statistical Methods, 2nd edition. New York: McGraw-Hill Book Company.

Puri Madan Lal and Sen Pranab K. (1971), Nonparametric Methods in Multivariate Analysis. New York: John Wiley & Sons, Inc.

Srivastava Rajendra K. (1980), “Discrete Multivariate Analysis Books: A Review,” Journal of Marketing Research, 17 (August), 395–402.

Timm Neil H. (1975), Multivariate Analysis: With Applications in Education and Psychology. Monterey, California: Brooks/Cole Publishing Company.