Book Review: Discrete Multivariate Analysis Books: A Review

Batsell Richard (1980), review of An Introduction to Mathematical Modeling, Journal of Marketing Research, 17 (February), 272–3.

Cochran W. G. (1950), “The Comparison of Percentages in Matched Samples,” Biometrika, 36, 256–66.

Dillon William R. , Goldstein Mathew , and Schiffman Leon G. (1978), “Appropriateness of Linear Discriminant and Multinomial Classification Analysis in Marketing Research,” Journal of Marketing Research, 15 (February), 103–12.

Doyle Peter (1977), “The Application of Probit, Logit and Tobit in Marketing: A Review,” Journal of Business Research, 5 (September), 235–48.

Green Paul E. (1978), “An AID/Logit Procedure for Analyzing Large Multiway Contingency Tables,” Journal of Marketing Research, 15 (February), 132–6.

Green Paul E. Carmone Frank J. , and Wachspress David P. (1977), “On the Analysis of Qualitative Data in Marketing Research,” Journal of Marketing Research, 14 (February), 52–9.

Grizzle James E. , Frank Stramer C. , and Koch Gary G. (1969), “Analysis of Categorical Data by Linear Models,” Biometrics, 25, 489–504.

Lancaster H. O. (1969), The Chi-Square Distribution. New York: John Wiley & Sons, Inc.

Lazersfeld P. F. and Henry N. W. (1968), Latent Structure Analysis. Boston: Houghton-Mifflin.

Lusch Robert F. (1979), “Recent Retailing Texts: A Comparative Review,” Journal of Marketing, 43 (Fall), 149–55.

Nerlove Marc and Press S. (1973), “Univariate and Multivariate Log-Linear and Logistic Models,” Rand Corporation Technical Report R-1306-EDA/NIH, Santa Monica, California.

Punj Girish N. and Staelin Richard (1978), “The Choice of Graduate Business Schools,” Journal of Marketing Research, 15 (November), 588–98.

Rao Vithala R. and Winter Frederick W. (1978), “An Application of the Multivariate Probit Model to Market Segmentation and Product Design,” Journal of Marketing Research, 15 (August), 3661–8.