The theory of stochastic preference and brand switching proposed by Bass appears to be unable to estimate brand switching in the independent subgroups of the stochastic preference group. Also, the estimation of the probability of stochastic choice is sometimes problematic.
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References
1.
BassFrank A. (1974), “The Theory of Stochastic Preference and Brand Switching,” Journal of Marketing Research, 11 (February), 1–20.
2.
HerniterJerome D. (1973), “An Entropy Model of Brand Purchase Behavior,” Journal of Marketing Research, 10 (November), 361–75.
