Abstract

Get full access to this article
View all access options for this article.
References
1.
Box
G. E. P.
and
Jenkins
G. M.
(1970 ), Time Series Analysis Forecasting and Control . San Francisco : Holden-Day .
2.
Brown
R. G.
(1959 ), Statistical Forecasting for Inventory Control . New York : McGraw-Hill Book Company .
3.
Brown
R. G.
(1979 ), Review of Long Range Forecasting by
Armstrong
J. S.
, Journal of Marketing Research , 17 (May), 293 .
4.
Chambers
J. C.
,
Mullick
S. K.
, and
Smith
D. D.
(1971 ), “How to Choose the Right Forecasting Technique ,” Harvard Business Review , (July-August), 45 –74 .
5.
Chambers
J. C.
,
Mullick
S. K.
, and
D. D.
(1974 ), An Executive's Guide to Forecasting . New York : John Wiley & Sons, Inc.
6.
Eskin
G. J.
(1973 ), “Dynamic Forecasts of New Product Demand Using a Depth of Repeat Model ,” Journal of Marketing Research , 10 (May), 115 –29 .
7.
Lusch
R. F.
(1979 ), “Recent Retailing Texts: A Comparative Review ,” Journal of Marketing , 43 (Fall), 149 –55 .
8.
Massy
W. F.
(1969 ), “Forecasting the Demand for New Convenience Products ,” Journal of Marketing Research , 6 (November), 405 –12 .
9.
Rao
V. R.
and
Cox
J.
Jr
(1978 ). Sales Forecasting Methods: A Survey of Recent Developments . Cambridge, Massachusetts : Marketing Science Institute .
10.
Shiskin
K.
(1961 ), “Test and Revisions of Bureau of Census Methods of Seasonal Adjustments ,” Washington, D.C. : Bureau of Census Technical Paper No. 5 .
11.
Wheelwright
S. C.
and
Makridakis
S. G.
(1973 ), Forecasting Methods for Management . New York : John Wiley & Sons, Inc.
