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Book Review: Field Research: A Manual for Logistics and Management of Scientific Studies in Natural Settings

Journal of Marketing Research

Impact Factor: 6.3 / 5-Year Impact Factor: 8.5

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Book review

First published online November, 1979

Book Review: Field Research: A Manual for Logistics and Management of Scientific Studies in Natural Settings

Volume 16, Issue 4

https://doi.org/10.1177/002224377901600423

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