Book Review: Perspectives on Human Communication

Berlo David K. (1960), The Process of Communication: An Introduction to Theory and Practice. New York: Holt, Rinehart and Winston, Publishers.

Cherry Colin (1964), On Human Communication. Cambridge: MIT Press.

Morris Charles (1946), Signs, Language and Behavior. Englewood Cliffs, New Jersey: Prentice-Hall, Inc.

Rogers Everett (1962), The Diffusion of Innovations. New York: The Free Press.

Shannon Claude and Weaver Warren (1949), The Mathematical Theory of Communication. Urbana: The University of Illinois Press.

Zaltman Gerald and Thomas Bonoma , editors (1978), Review of Marketing-1978. Chicago: American Marketing Association.